![Top Characteristics Of A Digital Culture [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/03/Econsultancy-Characteristics-Digital-Culture-Dec2015.png "Chart - Top Characteristics Of A Digital Culture")
Customer-centricity (58%) ranks as the most important organizational characteristic in establishing a truly “digital-native” culture, according to an Econsultancy survey of relevant senior staff (primarily based in the UK) working across various industries and sectors. Being data-driven (40%) also emerges as a key characteristic, per the report, with these top 2 characteristics also considered most important in an effective leader for the digital age. Read the rest at MarketingCharts.
Source: Econsultancy
Posted in Consumer Behavior, Marketing Analytics
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