![Top Skills For Responding To Marketing Landscape Disruptions, August 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/01/198756.gif "Chart - Top Skills For Responding To Marketing Landscape Disruptions")
When the Association of National Advertisers (ANA), in collaboration with McKinsey and Co. and GfK, asked marketers about how they would respond to profound changes in the business landscape, a range of responses all tying back to data came out on top. The greatest share, 83%, believed that it would be very important for marketers to know how to make data-informed decisions to respond to such disruptions to their jobs.
Eight in 10 cited analytics capabilities to measurement marketing effectiveness—a response intrinsically connected to the use of data. And 78% selected analytics capabilities to understand customers. These responses were ahead of improvements to the customer experience as well as general training and professional development. Read the rest at eMarketer.
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