![Global Email Deliverability Rates By Industry, October 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/12/ReturnPath-Global-Inbox-Placement-Rate-by-Industry-Oct2015.png "Chart - Global Email Deliverability Rates By Industry")
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015, up from 17% during the previous year-long period, according to Return Path’s latest study on this topic. The average inbox placement rate in the US saw a sharp decline from 87% to 76%, meaning that almost 1 in every 4 commercial emails in the US fails to reach the inbox. Read the rest at MarketingCharts.
Source: Return Path
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.