![Most Reputable Brands Among US LGBT Consumers, June 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/08/YouGov-Top-Perceived-Brands-LGBT-Consumers-Jun2015.png "Chart - Most Reputable Brands Among US LGBT Consumers")
Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year, according to the latest Buzz rankings from YouGov. Apple (#2) and Samsung (#5) both improved in cracking the top 5, while Subway (#7) made its first entry into the top 10. In other movements, General Motors stood out as the brand with the largest gain in perception among LGBT consumers (to a relatively neutral perception), while Costco, Trade Joe’s, YouTube and Ace Hardware each fell out of the top 10. Read the rest at MarketingCharts.
Posted in Consumer Behavior
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.