Demographics Of Video Gamers, February 2015 [CHART]

Demographics Of American Video Gamers, February 2015 [CHART]

Video gaming is a US household staple, based on February 2015 polling by Ipsos MediaCT for the Entertainment Software Association (ESA). The study found that four out of five US households owned a device used for video gaming, and there was an average of two gamers in each game-playing household. In all, 155 million people played video games.

Broken down by age, 18- to 35-year-olds represented the largest share of video gamers, at 30%. Somewhat surprisingly, those ages 50 and older ranked a close second, beating out the 18-and-under group by 1 point. The 36-to-49 group came in last, trailing the youngest age range by 9 percentage points. In all, the average game player was 35 years old.

In gender terms, males led females 56% to 44%. There were also age differences among the biggest gamers in each group. However, adult women grabbed a share more than twice that of boys ages 18 or younger, at 33% vs. 15%. Frequent male game players were 35 years old on average, while frequent female gamers were most likely to be 43 years old. Read the rest at eMarketer.

Row circle Shape Decorative svg added to bottom

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

Categories