![State Of B2B Marketing Data, 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/05/NetProspex-State-of-B2B-Marketing-Data-in-2014-Mar2015.png "Chart - State Of B2B Marketing Data")
Most B2B records are missing key data such as industry information (72% missing) and phone numbers (54% missing), according to an analysis of more than 223 million records by Dun & Bradstreet NetProspex. The study evaluated database health across 4 best practice areas – record duplication, record completeness, email deliverability, and phone connectability – determining that the overall “Health Scale Rating” of the records analyzed was “Questionable.” Read the rest at MarketingCharts.
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