![Consumers Whose Doctor Uses An Electronic Health Records System By Generation, August 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/03/182418.gif "Chart - Consumers Whose Doctor Uses An Electronic Health Records System By Generation")
Consumers like the idea of using wearable devices to track fitness and health, and 63% of Millennials said they would provide their health data to their doctors via wearables or Wi-Fi so that they could monitor their well-being. This finding, along with Millennials’ interest in telehealth, suggests that checkups could become more of a digital activity as the age group grows older.
Interestingly, an August 2014 study by Truven Health Analytics and NPR found that when it came to one digital advancement in healthcare—electronic medical records (EMRs)—Millennials’ doctors were the least advanced. While 74.4% of US consumers said their physicians used EMRs, this percentage dropped to 60.4% for Millennials—the lowest out of all age groups. Somewhat unsurprisingly, Millennials were also the least likely to have a physician, highlighting a big opportunity for digital doctors to attract new patients. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.