Apple Pay users claim checking out is easier with the service, and SBOs who were open to mobile payments were on to this. Nearly 70% of respondents believed mobile payments could offer customers a simpler payment experience. Almost four in 10 also thought accepting these services would help them keep up with consumers and other businesses who were adopting newer technology: 39.3% said mobile payments would enable them to reach new customers, and 37.1% said they would provide new opportunities to compete.
Apple Pay users claim checking out is easier with the service, and SBOs who were open to mobile payments were on to this. Nearly 70% of respondents believed mobile payments could offer customers a simpler payment experience. Almost four in 10 also thought accepting these services would help them keep up with consumers and other businesses who were adopting newer technology: 39.3% said mobile payments would enable them to reach new customers, and 37.1% said they would provide new opportunities to compete. Read the rest at eMarketer.
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