![Preferred Platforms For Mobile App Development, November 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/02/184594.gif "Chart - Preferred Platforms For Mobile App Development")
Mobile app developers and publishers are also looking to expand their reach across operating systems and platforms. While Android remained the most-used platform, iOS was expected to see a big jump in app development. Two-thirds of developers and publishers planned to create new apps for the platform in 2015, compared with 43% who used it at the time of polling. Respondents also intended to use Windows and the mobile web more for new apps. BlackBerry was the only mobile platform studied that wouldn’t see a change in usage. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.