Why People Buy Specific Smart Phone Brands, November 2014 [CHART]

Among US internet users polled, 29.1% said they were most likely to buy or receive a new phone in the next six months, while 39.6% planned to do so in the next year or two. Fully 12.8% of respondents didn’t intend to upgrade for at least two years, and 18.2% didn’t own such a device and had no intention to. Just over 30% had bought or received a new mobile phone in the past six months, compared with 39% who had done so in the past one or two years.

When it comes time to finally make a new smartphone purchase, brand plays a bigger role than fancy features, according to Accenture. About half of internet users worldwide said they planned to buy a specific smartphone because they liked the brand, and nearly one-third intended to do so because they already owned a device from the same brand. Looks also mattered more than other features: 32% said they would choose a smartphone because they liked its design, compared with 27% who cared about operating system and 20% who chose a smartphone brand because of the model’s superior battery, screen or keyboard. Read the rest at eMarketer.