![Global Mobile App Use Growth By Select Categories, 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/01/183871.gif "Chart - Global Mobile App Use Growth By Select Categories")
Consumers were hungry for mobile apps last year. According to Flurry data released earlier this month, overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014.
Retail was the star of the show last year. Lifestyle and shopping mobile app usage soared 174% on iOS (where the “lifestyle” category includes more than shopping) and Android. On Android alone, sessions in shopping apps more than tripled, with a 220% gain.
Flurry found that mobile app shopping (tracked on Android devices in the US only) was highest around 9am and noon, mostly done outside of the household. Activity during the afternoon was slower, but usage spiked again to its highest level at 8pm, with most of this taking place at home. Read the rest at eMarketer.
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