Across the regions, the average unsubscribe rate was fairly low at 0.31%, though it climbed to 1.05% for the worst performers, according to Silverpop’s Email Marketing Metrics Benchmark Study.
Looking at unsubscribe rates by industry, travel and leisure registered a particularly high rate, which rose to 6.77% in the bottom quartile. Computer software was again a top performer, though nonprofits recorded the lowest average. Read the rest at MarketingProfs.
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