![Millennials' Attitudes Toward Rewards Experiences, October 2014 [TABLE]](https://trends.e-strategyblog.com/wp-content/uploads/2014/12/LoyaltyOne-Millennials-Hands-On-Rewards-Experiences-Oct2014.png "Table - Millennials' Attitudes Toward Rewards Experiences")
More than 8 in 10 US Millennials (18-29) report that they’d be more likely to shop with a grocer if they could redeem rewards or loyalty program points for a session or consultation with a chef or nutritionist, per LoyaltyOne’s research, with that figure being significantly above the overall general population sample average of 69%. Meanwhile, more than three-quarters of Millennials said that a session with a technician or software expert would motivate them to shop more at the electronics dealer offering it as a loyalty reward. Source: LoyaltyOne
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