Popular connected consoles included Nintendo’s Wii, Sony’s PlayStation 3 and Microsoft’s Xbox 360. Smart TVs and internet-enabled Blu-ray players were also popular devices for accessing connected TV. Google TV and Apple TV captured only small slivers of the connected TV audience. Perhaps, over time, as the two technology giants refine their connected TV offerings and marketing strategies, adoption will increase. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.