![Reasons People Use Their Smart Phone To Follow World Cup, May 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/174001-175000/174373.gif "Chart - Reasons People Use Their Smart Phone To Follow World Cup")
Watching on the go was the second most popular reason for doing so, and sharing information ranked third.
With high mobile usage focused on the World Cup, advertisers should take note of soccer fans’ attitudes toward mobile ads in general, and study results revealed that hurdles were smaller than some may expect: 37% of soccer fans worldwide said they interacted with a mobile ad daily in order to get more information about a product or service. Read the rest at eMarketer.
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