When it comes to shopping for beauty products in the UK, the high street is sitting pretty. According to The NPD Group, digital sales accounted for just 6.2% of total prestige beauty sales in the country last year, totaling £102 million ($159.38 million).
Though this share was small, The NPD Group noted that prestige beauty digital sales grew 35% in 2013—a far greater increase than that of the high street, indicating potential for digital to close the gap in the coming years. Read the rest at eMarketer.
Posted in eCommerce, International
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