![Share Of Online Video Starts By Device, Q1 2013 vs Q1 2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/06/Adobe-Share-Online-Video-Starts-by-Device-in-Q1-Jun2014.png "Chart - Share Of Online Video Starts By Device")
Smartphones (13.2%) and tablets (12.2%) combined to account for one-quarter of digital video starts in Q1, up from 16.2% a year earlier, with growth particularly pronounced for smartphones. The number of overall online video starts also saw a significant rise, up 43% year-over-year. Separately, the study notes that “TV Everywhere” continues to pick up steam, with the amount of authentications jumping by 246% year-over-year, with a plurality 43% of those taking place via iOS apps. Some 21% of pay-TV households accessed TV Everywhere during Q1, up from 16% in Q3 2013. Source: Adobe Digital Index [PDF]
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