![Mobile Users Most Important Devices For Information, June 2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/06/xAdTelmetrics-Mobile-Shopping-Information-Resource-June2014.png "Chart - Mobile Users Most Important Devices For Information")
Mobile devices are becoming increasingly important media resources for purchase decisions, according to the latest “Mobile Path to Purchase” study [download page] from xAd and Telmetrics. The research examined 2,000 US smartphone and tablet users who had used their device to make a purchase decision in at least one of 4 key categories (telecom, restaurant, auto, entertainment) during the previous 30 days. Some 29% named their smartphone the most important media platform when searching for information during the purchase process, up from 23% the prior year. Read the rest at MarketingCharts.
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