![Challenges Faced By Marketing Execs, February 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/173001-174000/173090.gif "Chart - Challenges Faced By Marketing Execs")
Based on the findings from DNN, Lawless Research, SSI and Qualtrics, this technology may be necessary for marketers to overcome their top challenges. Among US marketing execs studied, getting or holding target customers’ attention, as well as finding their target audience online, were the top two major challenges. Read the rest at eMarketer.
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