![US Consumers’ Brand Recommendations, June 2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/06/KPMG-US-Consumers-Brand-Recommendations-by-Industry-June2014.png "Chart - US Consumers’ Brand Recommendations")
Of the 5 countries tracked – China, Australia, the US, Germany, and the UK – US respondents were the most satisfied customers overall, with 43% rating their customer experience as a top-2 box score on a 10-point scale. Among the 5 industries measured, US respondents were most satisfied with e-retailers, with 59% giving them a top-2 box rating. US respondents were also most likely to have recommended an e-retailer; 61% had recommended their e-retailer during the past year, while 13% had recommended against using it. Source: KPMG [PDF]
Posted in Consumer Attitudes, Consumer Behavior
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.