Customer satisfaction with subscription TV providers is traditionally low – and this year is no different. In fact, satisfaction with providers has dropped to a multi-year low, per a new report from the American Customer Satisfaction Index (ACSI), which finds that the index for subscription TV services fell 3 points to 65 on its 100-point scale. That’s the lowest point since 2009, and the second-lowest satisfaction rate of the 43 industries measured by the ACSI.
Of note, though, the top multi-channel video providers in the US (representing about 94% of the market) actually added roughly 260,000 net video subscribers in Q1 2014, according to new figures from the Leichtman Research Group (LRG). (It’s worth noting that the ACSI index is based on a survey fielded during Q1.) Read the rest at MarketingCharts.
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