![Percent Of eCommerce Customers Driven By Social, Q1 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/173001-174000/173081.gif "Chart - Percent Of eCommerce Customers Driven By Social")
As a result of social’s small role in fueling eCommerce traffic, the channel had an even smaller effect on sales, with 43% of US omnichannel retailers polled saying less than 1% of shoppers who came to their eCommerce site from social networks made a purchase while visiting the site. Read the rest at eMarketer.
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