Notes: Google remains the largest media company around the world in ZenithOptimedia’s rankings, which rely on a definition of media revenue as “all revenues deriving from businesses that support advertising, not just the advertising revenue itself.” The top 30 list covers the financial year 2012 – Google was also tops the year before. In this latest edition, Google widened its lead over the second-ranked media owner (DirectTV) to 47%, while two Chinese companies (CCTV and Baidu) joined the top 30. Source: ZenithOptimedia
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