![UK iPad Users, 2012-2018 [TABLE]](http://www.emarketer.com/images/chart_gifs/172001-173000/172509.gif "Table - UK iPad Users")
This year, for the first time ever, most people in the UK who use a tablet won’t be using an iPad, according to the latest estimates from eMarketer. In all, over 26 million UK consumers, or 41.1% of the total UK population, will use a tablet at least once per month this year. This figure includes individuals who own their own tablet and use it monthly, as well as people who share a tablet with family members or others and also use the device on a monthly basis. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.