![Cord-Cutting Intentions, April 2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/04/Centris-Cord-Cutting-Intentions-Streamers-Apr2014.png "Chart - Cord-Cutting Intentions")
Conventional wisdom would have it that consumers who stream video are more likely to cancel their pay-TV services. But a couple of new reports offer mixed signals about the link between streaming and cord-cutting. On the one hand, data from Centris Marketing Science suggests that pay-TV households who stream TV series are actually less likely to cancel their pay-TV subscriptions than those who don’t stream. On the other hand, a report from Experian Marketing Services finds that households with Netflix or Hulu accounts are more likely than average to have cut the cord. Read the rest at MarketingCharts.
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