Americans' Daily Consumption Of Major Media, 2010-2014 [CHART]

Americans' Daily Consumption Of Major Media, 2010-2014 [CHART]

The eMarketer estimate sees digital media occupying 47.1% of US adults’ daily media time this year, on par with the combination of TV (36.5%) and radio (10.9%). TV remains the single most-consumed medium, averaging 4 hours and 28 minutes per day, though that figure varies widely by age group. The fastest growth is attributed to mobile non-voice activities, projected to capture almost one-quarter of daily media time this year, up from about one-fifth last year. Meanwhile, print is down to only 3.5% of daily time, less than half of 2010′s total (7.7%). Source: eMarketer

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