![Benefits of Real-Time Social Engagement To UK Marketers, February 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/171001-172000/171550.gif "Chart - Benefits of Real-Time Social Engagement To UK Marketers")
Marketers in the UK are finding that social media marketing is largely about the customer. In a February 2014 study conducted by immediate future, increased audience engagement was the top benefit of real-time social engagement, cited by 76% of respondents. Increased customer satisfaction ranked second, at 58%. Read the rest at eMarketer.
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