![Big Data Use By European Marketers, January 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/171001-172000/171603.gif "Chart - Big Data Use By European Marketers")
Big data is a big deal for businesses—and particularly marketers—worldwide. The sentiment in the UK is no different. A survey conducted by Circle Research for dnx looked at marketing professionals in Europe, 90% of whom came from the UK, and found that a large majority—82%—of companies either already used big data or planned to do so within the next three years. Read the rest at eMarketer.
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