6 in 10 mobile internet users from 14 key markets around the world say they typically go online to surf the web mostly (37%) or exclusively (23%) from their mobile phone, says InMobi in a new survey conducted by Decision Fuel and On Device Research. That figure is highest among respondents in developing markets such as Indonesia (81%) and India (74%), while in the US, about half say they access the internet primarily via mobile.
While developing market respondents are generally more likely than respondents from more mature markets to access the internet primarily from their mobile phone, the Chinese were actually on the bottom of the list, with a relatively smaller 44% doing so.
(It’s important to remember that this measures the preferences of mobile users who access the web, not all mobile users.) Read the rest at MarketingCharts.
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