With the sizeable amounts of student debt and the burden of underemployment many carry on their backs, millennials are often classified as an economically challenged group. Financial hardships, however, are not keeping the majority from making impulse purchases on a regular basis.
In a November 2013 survey conducted by AOL, 60% of millennial internet users (18- to 34-year-olds) agreed or strongly agreed that they looked at items online to buy nearly every day, even if they didn’t actually plan on making a purchase. Forty-six percent of those ages 18 to 64 reported doing so. Read the rest at eMarketer.
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