Some 17% of Millennials (18-34) use Snapchat on a monthly basis, details comScore in a new study offering marketers some insights into the Millennial generation. While it’s well known that Snapchat’s user demographics skew young, the comScore study offers another point of confirmation: just 5% of 35-54-year-olds and 1% of the 55+ crowd are using the fast-growing application.
A point on that growth: GlobalWebIndex recently asserted that Snapchat’s global user base (defined as internet users aged 16-64) grew by 56% between Q3 and Q4 2013. Read the rest at MarketingCharts.
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