Consistent with various pieces of research indicating that marketing budgets are set for a rise this year, Warc reports that global marketers are retaining a high level of optimism regarding their budgets at the start of this year. This month, the budget component of Warc’s Global Marketing Index recorded a value of 56.1, down slightly from December’s record high of 57.3, but still solidly in positive territory. (A score above 50 indicates a generally improving environment, while a score below 50 indicates a generally declining environment.)
Last year, budget optimism remained above the threshold score of 50 each month, a reversal from 2012 when budget pessimism abounded. The positive score for January suggests that marketers are starting the year on the right foot. Read the rest at MarketingCharts.
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