One reason word-of-mouth may be the most popular source for doctor recommendations is that people still haven’t fully transferred health-related activities to the digital world. In a November 2013 study by Apigee, just 18% of US smartphone owners said a smartphone/tablet had “somewhat” or “completely” changed how they managed their health—which includes searching for physicians, among other things. On the other hand, nearly seven in 10 respondents said their mobile devices had “somewhat” or “completely” affected how they connected with friends. Read the rest at eMarketer.
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