Digital transactions for home improvement products remain rare, making up a tiny portion of the whole—albeit one that is growing rapidly. But digital channels play an important role in the research, planning and shopping phases of home improvement—wherever and however a final sale occurs. As in almost every vertical, the path to purchase is increasingly an amalgam of digital and real-world experiences.
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Posted in Consumer Behavior
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.