Mobile application use grew by 115% year-over-year in 2013, reveals Flurry, which refers to usage as “a consumer launching an app and recording what Flurry defines as a session.” Each of the app categories tracked by Flurry saw usage grow over the course of the year, but no segment grew more rapidly than messaging (which includes social and photo apps), which more than tripled in use.
This category saw 203% year-over-year growth, not surprising given recent survey results indicating that smartphone owners across 5 markets – the US, Brazil, China, South Africa and Indonesia – are now more likely to be using social messaging applications on a daily basis than making voice calls, sending texts and emailing. Read the rest at MarketingCharts.
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