During the 3-month period ending in November 2013, Amazon Sites enjoyed 72.5% reach among the US smartphone audience (mobile browsing and application usage), up from 65.3% the previous month, according to the latest mobile market data from comScore. Amazon continued to be the 4th-ranked smartphone property (among adult iOS and Android users), with Google Sites in the top spot (86.7%), narrowly ahead of Facebook (84.9%).
AOL also saw broader reach during the November period, hitting 61.1% of the smartphone audience (up an impressive 11.6 points) while remaining in the 5th spot. Read the rest at MarketingCharts.
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