Tablet penetration among these older users does not seem to be a sign of an overall increase in mobile-savviness to match the average. When Deloitte asked smartphone users about whether they had ever downloaded an app, for example, those ages 55 and up were significantly more likely than average to say they never had. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.