E-commerce had been a bright spot this holiday season, but it got a little dimmer as the season drew to a close, says comScore. After posting strong year-over-year growth rates during key dates early on, comScore expected that consumers would continue their strong spending during the week leading up to Christmas Day, but those expectations failed to materialize. As such, the growth rate for the holiday season through December 22nd stood at 10%. Even so, IBM reports a robust 16.5% increase in online sales on Christmas Day.
That’s a more encouraging result for e-commerce as a whole, but might not necessarily provide too much of a boost for desktop-based spending, as it was quite a mobile affair. IBM says that mobile accounted for 48% of all online traffic on Christmas Day, surpassing its share from Cyber Monday and Black Friday, and up 28.3% from last year. Mobile neared 29% of online sales on Christmas Day, a 40% increase from last year. Read the rest at MarketingCharts.
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