It doesn’t help matters that the perceived benefits of wearable tech are still a bit blurry—especially for those outside the traditional early adopter zone. While 59% of male respondents said they were at least some benefits to the devices, a majority of women said there would be no benefits at all. Responses were similar when broken down by age: Those under 49 were more likely than not to see some sort of benefit—even if vague—while those ages 49 and up tended to think there was no real usefulness. Overall, the split was almost even. Read the rest at eMarketer.
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