During the third quarter of the year, smartphones (10.1%) and tablets (14.7%) combined to account for roughly one-quarter of visits to e-commerce websites, according to the latest quarterly e-commerce report from Monetate. That’s a substantially higher portion than in prior quarters for the subset of e-commerce sites included in the report: during the year-earlier period, for example, roughly 18.6% of e-commerce traffic came from the devices. Over the past year, visit share from tablets has grown considerably faster than from smartphones.
While in Q3 2012 both devices were virtually tied at roughly 8.4% share of visits, tablets’ share of visits has grown by about 6% points since then, compared to slightly less than 2% points for smartphones. Read the rest at MarketingCharts.
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