The online experience for Millennials (17-32) is “increasingly a shared one,” detail The Bite Group and Redshift Research in a recent study exploring the attitudes of this coveted demographic in the US and UK. Two-thirds of the survey’s respondents said they share at least some social experiences online – while the main shared activity is watching videos (75%), many can also be found browsing online shops (36%) together.
Shared web experiences have implications for how Millennials process information and trust its sources, and the researchers also note that many Millennials are establishing global networks online that make it more complex for marketers to create messages that vary significantly from one country to the next. Read the rest at MarketingCharts.
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