65% of mobile media users across 13 developing and developed markets have used their device to purchase goods or services, reveals MEF in its 3rd annual global consumers survey. The study indicates that while that proportion is down slightly from 70% last year, the types of goods and services that consumers are purchasing through their devices is evolving, as is the amount of money they’re prepared to spend on their purchases.
This year, 37% of all purchases made were classified as “low spend” (up to $15.99 or its equivalent), down from 43% share last year. The proportion of purchases in the “medium spend” category ($16-$150.99) also dropped by a couple of points, as 39% of purchases fell into the “high spend” category ($151 and up), a significant rise from last year’s 31%. Read the rest at MarketingCharts.
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