About one-third of SMBs report spending less than one-third of their marketing budgets on internet or mobile marketing, while about 1 in 8 allocate more than 90% to digital, according to results of a survey from BrightLocal and ChamberOfCommerce.com. Overall, the average SMB dedicates 46% of its marketing budget to digital, per the study.
That figure might not budge too much for the time being: just 21% expect to increase their spending on digital marketing in the next year.
Almost half might increase their budgets, while the remaining 32% say they won’t hike their digital budgets. The survey did not ask if respondents will be decreasing their budgets, so there’s no way of knowing if budget allocations might actually drop. It’s worth noting, though, that the 46% share of budgets allocated to digital by SMBs is a relatively high share: other reports have found marketers devoting about one-quarter of their budgets to digital. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.