More than half of adult broadband users with an internet connected TV say that their viewing of online video sources has increased relative to last year, details The Diffusion Group (TDG) in data from a newly-released study. That includes about one-quarter who say that their OTT viewing has “increased significantly” compared to last year, roughly three times the proportion (7.7%) who claimed to have decreased their OTT viewing to some degree.
TDG previously reported that cord-cutting intent is higher among pay-TV viewers with connected TVs than those without – and the increasing consumption of online video by connected TV users may indeed strengthen their desire to cut the cord. Read the rest at MarketingCharts.
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