As the progression of digital technology facilitates access to information for individuals, companies and institutions, US internet users are growing increasingly concerned with maintaining a sense of privacy.
A study from TRUSTe conducted by Harris Interactive found that 90% of US internet users have taken action to protect their online privacy this year. This percentage is unchanged from 2012; however, these internet users are doing more in 2013 to keep their information out of advertisers’ hands. Read the rest at eMarketer.
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