Mobile phones (and particularly smartphones) are growing in popularity, and survey data released in June by the US National Health Information Survey (NHIS) reveals that more and more American households are abandoning their landlines and going wireless-only. In fact, from H1 2008 to H2 2011, the proportion of wireless-only households almost doubled, from 17.5% to 34%. At the same time, the percentage of homes with a landline phone (either with or without an accompanying cellphone) decreased from 79.1% to 63.6%.
The percentage of children living in wireless-only households is also growing, up from 17% in H1 2008 to 38.1% in H2 2011, while the percentage of children living in households with a landline has fallen from 80% to 59.5% in that period. This drop is reflected in American teens’ communication habits. According to a Pew report released in March 2012, just 14% of all teens said they talk to friends on a landline phone on a daily basis, down from 30% in 2009. At the same time, 31% said they never talk to friends on a landline, up from 19% who indicated this in 2009.
Americans without landline phones are also more likely to have cut the TV cord, according to June 2012 survey results from TechBargains.com. Among respondents who had discarded their landline phone, 36% have cut the cable cord, compared to 16% who maintain their landlines. Read the rest at MarketingCharts.
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