66% of consumers from 32 countries report having switched a service provider (from any 1 of 10 industries measured) during the past year, according to recent Accenture survey results, and of those 82% said their service provider could have done something differently in order to have kept their business. So what exactly could they have done differently? Respondents rated a list of factors in order of their potential impact on the decision to switch. Read the rest at MarketingCharts.
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