Despite the attention paid to content marketing, 23% of B2C marketers—a significant number—were unsure how much of their total budget was allocated to the practice. Of those that did know, one-fifth said that between 10% and 24% of their budget had been earmarked for content marketing purposes. Seventeen percent of respondents said content marketing comprised only between 1% and 4% of their overall budget, a sign that content marketing may be widely adopted but given scant resources. Read the rest at eMarketer.
Posted in Content Marketing, Marketing Budgets
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