Zeroing in on social media, CMI and MarketingProfs found that Facebook was the most popular platform this year, used by 89% of B2C marketers, followed by Twitter (80%), YouTube (72%), LinkedIn (71%), Google+ (55%) and Pinterest (53%). The survey also revealed that social network usage saw a jump across the board over 2012, and that marketers were spreading their efforts across a number of different channels, with respondents using an average of six social media platforms. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.