More than 1 in 4 executives from around the world believe the time has already come to implement digital transformation across their organizations, and that doing so is already a matter of survival. That’s according to new research from MIT Sloan Management Review and Capgemini Consulting, which also finds an additional 51% believing that it will become critical to implement digital transformation this year (18%) or within the next 2 years (33%). But the pace of change is too slow for many.
The researchers define digital transformation as “the use of new digital technologies (social media, mobile, analytics or embedded devices) to enable major business improvements (such as enhancing customer experience, streamlining operations or creating new business models.)” Read the rest at MarketingCharts.
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